Become an Ambassador with this all inclusive one day course that will bring you into the world of Scotch Whisky - teaching you how to smell, taste and talk all things whisky.
The one day course will run on Thursday, 2nd October 2025 from 9am. at the Inverurie Whisky Shop Whisky Bar, Burn Lane, Inverurie, AB51 3RY
The Whisky Ambassador programme is the original accredited Scotch Whisky training course. Designed both for the Licensed trade and those seeking a comprehensive grasp of Scotch, the course gives you the knowledge, skills and confidence to talk to customers about Scotland’s national drink, furthermore improving customer experience and exponentially increasing sales of Scotland in a glass.®
The Whisky Ambassador is a one-day programme covering:
- The economic impact of Scotch whisky
- How, when and where it all started
- Where and how it’s made
- Nosing and tasting
- Mixers and cocktails
- Sales and customer service
- Drink less. Drink better
- Other world whiskies
- Practical and written exams
Ideal for bar managers and full time hospitality staff as well as people looking to break into the industry, the programme is accredited by BIIAB, the UK’s leading provider of qualifications for the licensed trade.
For group bookings please contact events@inveruriewhiskyshop.com